The animations Take One puts in your videos. It reads what you said and drops the one that fits on that line. Each preview is a real render on Brandon's own footage: hover or tab to one to play it, or tap on your phone.
Use it when you say… How a day is split up, or how little time is left: 'I'm a dad with a nine to five', 'I don't have the time', 'after work and the kids', 'between the job and sleep there's nothing left'. A 24-hour donut fills with the day's blocks (sleep, job, kids…) one after another, and the tiny leftover slice pops out and glows with its label ('1 hr left').
day-donut-splitUse it when you say… Where the time actually goes, or the small window someone builds in: 'on nights and weekends', 'after my 9-5', 'I build from 9 to midnight', 'I'm a dad with a job', 'I only get two hours a day'. A 24-hour strip fills with the day's fixed blocks (sleep, job, family), then the one slot that's theirs lights up in the accent colour.
day-timeline-blocksUse it when you say… Launching, building or selling an app: 'I built and sold my own mobile app', 'my app is live', 'I built this', 'it's on the App Store', 'we just shipped v1'. A generic app listing card (icon, name, tagline, stars, GET button) rises; the GET button presses on the key word and turns into a check, and an optional badge like 'SOLD' / 'LIVE' / '#1' stamps across the corner.
app-store-listingUse it when you say… The speaker weighs cost against value, or one option against another: 'pay somebody 200 bucks for a course', 'a multi-hundred dollar course or one tool', 'is it worth it', 'free vs paid', 'hours of editing vs one take'. A drawn balance scale with one short label in each pan wobbles while the line is undecided, then drops toward the side that wins. Labels are 1–3 words.
price-balance-scaleUse it when you say… A specific time of day or round-the-clock work: 'it's one in the morning', 'after the kids are asleep at 9', '24/7', 'before my 9-5 starts', 'I wake up at 5', 'working through lunch at noon'. A wall clock's hands spin several turns and brake onto the time; a mono pill names it. With spin:true the hands keep speeding round instead of stopping (always on, around the clock, nonstop, while I sleep).
analog-clock-spinUse it when you say… The viewer's (or the speaker's) inner doubt said out loud: 'you may feel like you're behind', 'don't believe me?', 'you're probably thinking', 'I thought I was too late'. A big thought cloud puffs up beside the head, then pops when the speaker answers it ('I promise you', 'look right here', 'but here's the thing').
thought-bubble-doubtUse it when you say… Low effort, big result claims: 'no crazy effort', 'without even trying', 'it barely took any time and it paid off', 'one small thing made all the difference'. A large 2x2 plot where a dot (the thing they did) snaps into the low-effort / high-payoff corner.
effort-payoff-quadrantUse it when you say… The speaker names the layers of a build, product or tool stack in order: 'you need Claude and then you need ElevenLabs', 'front end, database, payments', 'your tools, then automations on top', 'the stack I used'. 2–5 short layer names, each said aloud. Each one drops onto the stack as it is said (the top layer is drawn in the accent color), then the stack pulls apart like an exploded diagram. Add a verdict stamp to reject or reframe it ('NOT THIS', 'OR ONE TOOL', 'OVERKILL').
stack-layers-explodedUse it when you say… A chain where a big number narrows into a few valuable ones: 'under a thousand views, six people asked, thousands of dollars', 'views to DMs to clients', 'signups to trials to paying'. 2–4 stages, widest first. Each stage lands as it is said. The spoken order may differ: the funnel still fills top to bottom, and a stage named late pulses on its words. An optional payoff chip stamps under the narrow end.
funnel-narrowingUse it when you say… Goals and how far along you are: 'replace that nine to five', 'my goal is $10K a month', 'halfway there', 'the next milestone', 'I'm not there yet'. A wide card with a long progress bar and 2–4 milestone ticks; the fill runs to where the speaker is now, checks off the milestones already passed, and a big percent counts up.
goal-progress-milestonesUse it when you say… Something that was flat and then took off: 'it actually took off', 'then it blew up', 'it went from nothing to', 'after month three everything changed', 'now I do 20 in the time it took to do one'. A line runs flat, then breaks upward on the key word.
line-chart-breakoutUse it when you say… Time running out, urgency or a closing window: 'before it goes public', 'while you may feel like you're behind', 'the window is closing', 'don't wait', 'only a few spots left', 'it's not too late'. A tall hourglass beside the face flips on the key word and the sand starts to run, with a short label pill beside it.
hourglass-flipUse it when you say… A money figure that should feel mechanical and earned: 'sold my app for over 15K', 'make real money', '$3K a month', 'first $10,000'. Digit drums roll like a car odometer and lock on the number as it's said.
odometer-incomeUse it when you say… A quick run of things that all pile up into one result: 'every pop up, every scroll, every swoosh', 'cuts, captions, graphics, music', 'emails, invoices, reminders: all of it handled'. Each named thing drops into a glass jar beside the speaker as a tag and lands on the pile. An optional label on the jar names the result ('ALL AUTOMATIC', 'DONE') and counts the tags.
jar-fills-with-tagsUse it when you say… From where you are to where you want to be: 'replace that nine to five', 'bridge that gap', 'from zero to my first client', 'here's the path', 'step by step you get there'. A road with 2–4 labeled stops (start → milestones → goal) and a marker that travels it, landing on the goal as the payoff word is said.
waypoint-journeyUse it when you say… Direct-message CTAs: 'send me a message', 'tell me what you're trying to get done', 'DM me the word', 'message me and I'll tell you honestly'. A message composer types the suggested message and sends it.
message-composer-sendUse it when you say… The speaker lays out options with prices or levels: 'straightforward edits or high quality animated edits', 'three ways to work with me', 'the basic and the pro', 'three main things I help with'. Two or three large tier cards rise side by side, then the recommended or chosen one lifts with an accent ring and a ribbon while the others dim. Prices are optional: without them, each card's note becomes the big serif line.
price-tier-cardsUse it when you say… Two values head to head, old way vs new way: 'no hours of editing', 'over three minutes raw, under 60 seconds', 'one video vs twenty', '3 hrs vs 10 min'. A dark stadium scoreboard lights both sides as dot-matrix LED values, then the winning side lights up in the accent colour on the payoff phrase while the loser dims.
scoreboard-old-vs-newUse it when you say… One input turning into many outputs: '20 videos in the time it took to do one', 'one video booked six builds', 'one post, five clients', 'one template, a dozen apps'. A single block on the left, a growing stack on the right, the multiplier slams between them when the stack completes.
multiplier-blocksUse it when you say… Series and follow-up promises: 'follow me, I'm going to show you everything', 'part two tomorrow', 'I'll show you how I do it', 'stay tuned for the next one'. A TV-style NEXT EPISODE card with a countdown rail that fills as you talk and a follow pill (with the creator's handle) that pulses when they say 'follow'.
part-two-teaserUse it when you say… Money coming in: 'it made me thousands of dollars', 'booked me six builds', 'the payments started coming in', 'my first sale', 'clients started paying'. 2–6 generic payment notifications ping in one after another, stacking like a lock screen, then a total pill counts up as the payoff.
payout-notification-stackUse it when you say… A number of people: 'half a dozen people asked', 'I'm letting 20 people in', 'three kids', 'one client became five'. Simple person icons pop in one by one to the exact count.
people-icon-rowUse it when you say… A percentage the line leans on: '99% of them', 'nine out of ten', 'cut it by 70%', 'only 1% do this'. A ring fills to exactly that share while the number counts up in its center.
percent-ring-meterUse it when you say… Local businesses, clients or customers in an area: 'businesses reaching out', 'six local businesses', 'every shop in my town', 'how many businesses are out there'. Pins drop one by one on a drawn street map, a counter tallies them.
map-pin-dropUse it when you say… Integrations and connecting two things: 'integrate with the tools you already use', 'bridge that gap', 'connect your X to Y', 'plug it into your stack', 'hook it up to'. Two big cable plugs slide in from the edges and snap together with a spark on the key word, then each side gets a label (the two things being joined).
plug-connectUse it when you say… Pressure, stress, overload, or something running out: 'I just don't have the patience for it', 'that's killing your content creation', 'I was completely burnt out', 'my plate is full', 'my battery is at zero'. A labelled dial whose needle climbs into the red zone and shakes (mode 'up': stress, burnout, overload), or drops to empty and twitches (mode 'down': patience, energy, motivation running out).
pressure-gauge-redlineUse it when you say… Breaking money down: 'I made X, the tools cost Y, I kept Z', 'after costs', 'pure profit', 'what I actually kept', 'revenue minus expenses'. A waterfall chart drawn to scale steps from the opening total through each cost or gain to what's left; the last bar lands on the payoff word with a big highlighted number.
profit-waterfallUse it when you say… Quoting what someone said or asked: 'businesses reaching out asking for their own website', 'they asked me to do the same', 'a client told me'. Giant quote marks draw on and the quote sets inside like a magazine pull quote.
pull-quote-marksUse it when you say… The line is about something that drains the speaker or brings them back to life: 'editing was killing my consistency', 'I was burnt out', 'my channel was dead', 'this is God sent', 'it brought my posting back'. A heart-monitor trace runs behind the head. In 'flat' mode it flatlines and turns red on the key word (it died). In 'spike' mode it fires one tall glowing beat (it came alive). A chip names what's living or dying.
heartbeat-pulse-lineUse it when you say… Reach and range: 'any business I can reach', 'everyone within 20 miles', 'go local first', 'expand to the next town', 'from one client to fifty'. Rings ripple out from the speaker one at a time, inside to outside (1–5 rings). Each ring has a short label on its edge, and the scattered dots inside it light up as it passes. Good for growing reach, a service area, scale tiers or audience size.
radius-rippleUse it when you say… A hook or reveal that holds something back, then gives it up: 'AI edited this video, but don't click away', 'here's what nobody tells you', 'the part they leave out', 'the real reason it worked'. The line types onto a plain paper note with 1–3 key words blacked out. as you say it the bars tear off word by word and the hidden words land in the highlight color.
redacted-revealUse it when you say… Money or growth over time: 'it made me thousands of dollars', 'my first three months', 'revenue went from zero to', 'month over month', 'week one vs week three'. A bar chart grows bar by bar, drawn to scale; the last bar is the payoff, lands on the key word in the accent color and counts up to its value.
revenue-bar-climbUse it when you say… Share CTAs where the speaker asks viewers to pass the video on: 'send this to a dad who needs it', 'share this with your friend who…', 'tag someone who…', 'send this to someone stuck in a 9-5'. A phone-style share sheet slides up with the line as its headline, a contact is tapped and the reel visibly gets sent.
share-sheet-ctaUse it when you say… A hanging shop sign swings in showing a problem or status (2–3 words), then flips to the answer, offer or new status on the key word. Good for a before→after turn in a pitch or a soft CTA ('send me a message'). Keep each face short: about 1–3 words, up to ~16 letters.
storefront-sign-flipUse it when you say… Quality and reviews: 'high quality edits', 'this is God sent', 'clients love it', 'five stars', 'rated'. Five stars fill one by one to the rating and the score lands.
star-rating-fillUse it when you say… A credential or fact said as a number: 'over 10 years experience', 'over a hundred animations', 'three kids', '2 million downloads'. Set like a magazine fact box: a huge number, a short line saying what it counts, and an optional dry or honest footnote (marked with an asterisk) that adds a caveat or aside.
stat-footnote-cardUse it when you say… A short list of 2-4 offerings, ideas or tasks named one by one: 'one, websites; two, AI agents; three, automations', 'cuts, captions, graphics, music'. Sticky notes slap onto a board as each is said.
sticky-note-boardUse it when you say… How fast something took: 'in less than five minutes', 'ten minutes later', 'in a matter of seconds', 'done before lunch'. A stopwatch runs and clicks to a stop on the time.
stopwatch-stopUse it when you say… The speaker counts attempts, failures or wins out loud: 'I messed up a bunch of times', 'six different businesses', 'I tried seven times', 'three launches flopped'. Big hand-drawn tally marks scratch in one at a time on a paper card, every fifth slashes its group, then the total lands in large display type with a short label.
tally-marksUse it when you say… Use when the speaker does the math out loud or turns a total into a rate: 'that's $250 a day', 'thousands from under a thousand views', 'per hour that's…', 'divide it by the days and…'. A two-term equation (total ÷ time, revenue ÷ views, cost × units) types itself on a notebook card, gets a double underline, and the result is handwritten and boxed as the payoff.
rate-equationUse it when you say… A theme, mantra or section label that frames what comes next: 'nights and weekends', 'one tool, one place', 'one take', 'build in public', 'day one'. A wide tilted ticker band scrolls the repeating phrase behind the speaker's head, like a banner across the set.
marquee-ticker-bandUse it when you say… A section break or reveal where the speaker turns a corner: 'here's what's different with me', 'here's what I did', 'now watch this', 'part two', 'so here's the twist'. Paper blinds snap shut over the whole frame for a moment, show a short title, then open on the new section as the next sentence starts. It is a brief full-screen cover, not for long holds.
blinds-wipeUse it when you say… A hot take or claim the creator stands behind, framed as their own post: 'I promise you there are businesses who've never heard of this', 'I'm not going to sell you a course', 'every effect in this reel I just said out loud'. Shows a neutral social post card (no platform branding) with the creator's avatar, name and handle. The like heart fills and the count ticks up on a chosen word.
quote-post-cardUse it when you say… CTA, lead-magnet and result lines that list 2-4 things that are included or came back: 'you'll get X, Y and a full Z', 'the cuts are made, the retakes are gone, the captions are added', 'it comes with a template, a walkthrough and the files'. The room is swapped for a flat dark backdrop and the items stack up behind the speaker's head as light accordion bars, each opening to a small preview as it is spoken.
accordion-deliverablesUse it when you say… A run of 2–4 short sentences (a list of results, quick steps) where each sentence boundary should feel like a new camera angle — fakes a second camera from one take.
angle-cutUse it when you say… Lines that swap several named apps or subscriptions for one: 'no need for a half dozen subscriptions', 'no CapCut, no Edits', 'ditch 5 apps for one'.
app-icon-stack-strikeUse it when you say… Proof of output, volume and 'my best videos': 'every graphic you see came from my own videos', 'look at what it made', 'these are all videos I posted', 'my content library', 'a few of my best ones'. A cloud of reel thumbnails floats in around the speaker's head with depth (near ones crisp and big, far ones small, soft and tucked behind the speaker), so the line reads as a body of finished work.
thumbnail-float-inUse it when you say… The one or two heaviest lines of a video: a confession, a hard truth, the low point of the story ('I almost quit', 'that's when it broke'). The footage goes black and white for the line, then color comes back.
grade-bwUse it when you say… Negations about effort: 'no prompting needed', 'you don't have to type anything', 'I didn't set up a complicated script or skill', 'zero setup'. A prompt field holds EMPTY with a blinking caret while the line is spoken; the empty field is the point. Sits in the above-head band, so it works mid-video rather than as an opener.
empty-prompt-barUse it when you say… Any time a tool reads, analyzes, maps or reproduces a layout or structure: 'just paste the link', 'it reads the whole page', 'it maps the structure', 'it clones the site', 'I dragged it in and it understood the layout'. A full-screen flat blueprint: a browser window outline appears, the URL types in, wireframe blocks draw on line by line top to bottom and a labeled leader line ticks on at the right edge for each block. Takeover (covers the speaker), 2.5–5 s, captions stay visible at the bottom.
self-drawing-wireframe-blueprintUse it when you say… Time passing, days off, streaks, a deadline, 'the first time in a long time', 'every day for 30 days', habits. The days filling IS the line.
pop-calendarUse it when you say… Summing up a set of exactly three things, either as they are named one by one or right after: 'it comes with these three', 'a video, some B-roll and a few screenshots', 'cuts, captions and graphics', 'you get all of them'. Three category cards assemble side by side above the head with a 3D flip reveal, so the set reads as one finished lineup.
three-card-lineup-flipUse it when you say… One step leading straight into the next, where the second thing is the result of the first: 'I typed a small note, walked away, and this is what came back', 'I know nothing about X, I just drop in Y', 'one prompt and it's done', 'you give it A and out comes B'. One card folds into a hairline and opens as a different card, so the cause turns into its result with no cut.
card-collapse-morphUse it when you say… Introducing options, types, steps or examples one by one ('lofi… hi-fi… showcase', 'first the video, then the screenshots, then a note') and then summing them up. One card shows the current example and flips to the next on each key word. On the summary line ('and then I walked away', 'that's all three') every card fans out side by side.
style-card-popoutUse it when you say… Scale of reach or market: 'any business I can reach', 'there's thousands of them out there', 'every shop in my city'. One named example multiplies into a wall of anonymous ones.
biz-card-wallUse it when you say… Walkthroughs, step-by-step explanations and multi-part stories: 'here's what I did', 'step one... step two', 'first I filmed it, then I...'. A slim chapter card names the current part ('01 The raw take') and a segmented progress bar shows how far through the whole process we are; it advances when the speaker moves to the next part.
chapter-progressUse it when you say… Chapter breaks and spoken time jumps: 'here's what I did', 'meanwhile', 'three weeks later', 'part two', or setting a short quote off as its own scene. 1–3 word title.
iris-chapter-plateUse it when you say… Credentials or a list of named companies, clients or employers: 'built apps for companies like X, Y and Z', 'worked with…', 'clients include…', 'I've shipped for…'. Each name stamps onto a résumé card as it's spoken. An optional pill (years, count, role) adds the credential.
client-roster-cardUse it when you say… Behind-the-scenes reveals and proof-by-real-numbers: 'I built this', 'here's what actually made this video', 'it's all just code', 'Claude edited this entire video', 'every graphic came from a file'. A code editor card scrolls through a real-looking file with collapsed fold rows while stat chips beside it count up with the scroll, and a tilted tape-like sticker slaps on at the end. Takeover on a flat background, 3-5 s, captions stay visible.
source-code-with-live-talliesUse it when you say… A quote, a turning point or a line that should feel like a scene from a movie ('I typed one note and walked away', 'and then this is what came back', 'like a movie script'): a full-screen paper card set as a screenplay page. Default: the line typed out as dialogue while a round picture-in-picture of the speaker watches. Highlighter mode: 2–4 dialogue lines sit on the page and a highlighter sweeps the phrase being spoken, word by word.
movie-script-cardUse it when you say… A short run of 2–4 punchy sentences whose words justify a hard cut, so they feel like a title sequence separate from the rest of the video ('Three apps. One subscription. Zero edits.'). The real room disappears and the speaker stands on a flat brand-colored backdrop. The backdrop hard-cuts to a new color on chosen words, light to dark. The room comes back on the payoff.
cutout-flat-backdrop-flipUse it when you say… Social proof and reaction lines: 'this is what they're saying', 'people who tried it said', 'my DMs after I posted this', 'comment EDIT and I'll send the link', 'everyone's asking for it'. Comment or DM cards appear one at a time above the speaker; each new card pushes the stack up and the oldest fade out at the top like a live feed.
testimonial-stackUse it when you say… Frustration or overload lines about repetition and too much to hold in your head: 're-explain yourself every single time', 'you keep telling it the same thing', 'a whole workflow just to edit one video', 'too much to remember'. The footage drains to black and white and a crowded wall of small mono phrases builds behind the speaker.
bw-context-text-wallUse it when you say… The speaker previews a number of items before a list: 'three reasons', 'two mistakes', 'five tools'. Also any small count (2–5) they tick off out loud or on their fingers. The numerals count up to the number while it's said, and the final one lands as the payoff.
count-numeralsUse it when you say… Announcing or showing off a product, course, tutorial or offer: 'I'm putting together a mini course', 'here's what's inside', 'watch the walkthrough', 'someone's tutorial'. A desktop-style video player card floats in, plays a preview and scrubs through its lessons, so the product feels real before it is described.
product-player-previewUse it when you say… Hook or callback where ONE big word carries the line (a feeling, a verdict, a name). With strike+stamp it flips a statement: 'sorry… but I'm not' → SORRY struck, 'not' stamped.
masthead-behind-headUse it when you say… Turning something up or down: 'turn the effort up', 'crank it', 'max it out', 'dial it in', or any claim about going all the way. The label names the thing being turned up (EFFORT, VOLUME, CONSISTENCY). The knob clicks through each tick and lands hard on the last one.
knob-to-maxUse it when you say… Removing barriers: 'you don't need to code', 'no budget needed', 'I didn't set up some complicated X or Y'. Any run of 2–4 things the viewer does NOT need. Each one is struck through with a pen as it's dismissed.
requirements-crossed-offUse it when you say… A line with a before-and-after number or a stat that shouldn't need saying twice: 'my raw video was over three minutes, the final one is under 60 seconds', 'went from 12 hours to 20 minutes', 'doubled in a week', 'a $30K app'. A small floating card plays a tiny edit of its own: a big stat pops, then on the payoff a second box slides in beside it with the payoff number and an italic word.
mini-data-card-sequenceUse it when you say… Explaining the cut, mistakes being removed, retakes, dead air, pauses, 'the raw take', the editing process: a film contact sheet of the speaker's own raw footage drops in above the head, hand-drawn circles mark the dead-air frames and X's strike the frames that get cut. Good for 'the cuts made automatically', 'the retakes are gone', 'I removed every pause'. 2.4–4 s.
dead-air-contact-sheetUse it when you say… The speaker references something the creator supplied as an asset: 'my video', 'the site I built', 'this app', 'the email I got', a screenshot of results. Shows the REAL thing. Use whenever an asset matches the line.
media-cardUse it when you say… The speaker talks about a post or video they made and how people reacted to it: 'my video took off', 'it didn't get many views but people messaged me', 'a reel got me clients'. The post is the subject, and the DMs or reactions are the payoff.
reel-card-dmsUse it when you say… Uploading or dragging something in: 'I dragged the video in', 'just upload your file', 'drop in your raw footage', 'I imported the clip'.
file-dropUse it when you say… Lines about choosing a specific setting, tool, plan or option: 'you want to use X', 'pick the right model', 'only 20 people get in', 'set it to private'. The picked row should be the thing the speaker says, and the click lands on that phrase.
dropdown-select-cursorUse it when you say… Lines about speed, skipping or saving time: 'this speeds up the process', 'I walked away and it was done', 'skip ahead', 'fast-track', 'in seconds'. The key presses on the word that makes time jump.
fast-forward-buttonUse it when you say… 'Create three files', 'drag these in', 'set up these X things', or any line that lists the 3 components of a system or the 3 inputs you hand over, one by one. Each empty dashed slot turns into a real document as its item is said.
folder-file-slots-materializeUse it when you say… Cinematic or nostalgic lines, or any claim about a premium look: 'it looks like a movie', 'shot on film', 'cinematic', 'filmed in one take', 'this is what pro looks like'. The video proves the line by changing its own grade. It is quiet enough to run under a whole sentence.
film-lookUse it when you say… A time skip or change of place inside a line ('I walked away and then…', 'three weeks later', 'fast forward', 'cut to'): the footage racks out of focus and back in, like a lens pull between two shots. Add a one-word label for the jump in time only when the words don't already say it.
focus-pullUse it when you say… The closing 'follow me' call to action.
follow-ctaUse it when you say… Loops and repetition, or meta lines about the video itself: 'every graphic you see came from this video', 'over and over', 'every single time', 'it just keeps going', 'the video inside the video', 'this is the loop'.
wall-frame-infinite-loopUse it when you say… Early access, limited spots, founding members, waitlists, invites: 'I'm letting 20 people in', 'be one of the first', 'grab a founding spot', 'doors open Friday'. The ticket names the offer, and the stamped serial on the stub ('No. 07 of 20') shows how scarce it is.
admission-ticketUse it when you say… An absolute or extreme word the speaker acts out with their hands ('zero' with an O shape, 'one' with a raised finger, 'OK', 'none', 'all'). A big word builds above the head, but one letter stays a ghost outline. When the speaker says the word and the gesture lands, the letter fills solid.
gesture-synced-letterUse it when you say… The very first line of a reel when it states the thesis in 2–3 words ('Claude edits everything', 'zero edits', 'three styles'): a cold-open title sequence that carries into the talking head. The card covers the frame only for the first ~1 s, then the title stays on as a masthead above the head for the rest of the line.
title-card-popUse it when you say… Lines about falling, dropping or landing, or one punchy word that should land with weight ('it just dropped', 'no script', 'gone', 'the floor fell out'). A small italic lead-in word sits above the head; the big word drops in letter by letter behind it.
gravity-dropUse it when you say… Dismissing a pile of tools, options or approaches with a gesture: 'a whole workflow of tools', 'forget all of that', 'none of it', 'nothing'.
icons-flicked-awayUse it when you say… Getting rid of apps or tools: 'I deleted CapCut', 'no more editing apps', 'you won't need any of these', 'I quit all of it'. Each app on the line gets wiped off a jiggling home-screen row until nothing's left.
jiggle-deleteUse it when you say… Picking or choosing: 'it found the best moment', 'the retakes are gone', 'it picks the hook', 'out of all that footage, this one', 'the best take', talking about openers.
frame-grid-pick-diveUse it when you say… Keyboard shortcuts, editing, technical skill, software work, 'I know nothing about editing', 'hours at the computer', 'editing was killing me'. Ambient texture around the head while the speaker talks about doing computer work. One key presses on the word that matters.
floating-keycapsUse it when you say… Comment-keyword CTAs where the viewer should see exactly which word to type: 'comment EDIT below', 'drop BUILD in the comments', 'type GUIDE and I'll send it'.
comment-dropUse it when you say… The second clause of a line that sharpens the point or should feel more intimate or urgent ('…just to edit ONE video', 'not one second', 'and that's the whole trick'). A pure camera move with no graphic, so it pairs with lines that need nothing drawn.
punch-inUse it when you say… A 1–2 word payoff or reveal that also works as a transition into the next part: 'zero edits', 'one note', 'that's the trick', 'the whole thing changes', naming a feature or a chapter. The words are cut out of a paper plate so the speaker shows through them, then the frame flies through one letter back to the footage.
letter-window-diveUse it when you say… A big quantity of time/money/effort the viewer can feel: '30 years at a 9-5', '365 days', '10,000 hours', '$1M'. The grid fills to show the weight, then a 'but you could do it in X' reframe highlights a small part.
life-grid-irisUse it when you say… Showing proof or a punchline buried inside a long document or file: 'it gives me a whole breakdown', 'and right here it says...', 'a workflow with 40 steps', 'buried in the settings'. A long document card scrolls fast, a highlighter sweeps one line, then the card zooms into that line until it is huge and legible. 2.5–4.5 s. Sits above the head, keeps the face and caption band free.
doc-zoom-highlightUse it when you say… Calling out an overcomplicated stack of named tools: 'I didn't set up some complicated workflow', 'stitching five AI tools together', 'you don't need Zapier plus ChatGPT plus…'. Logo tiles pop in as a tangled cluster above the head, wires funnel into one small output, and a verdict stamp kills it.
tool-logo-sprawlUse it when you say… The tag at the end of a claim ('every time', 'always', 'guaranteed', 'something I actually said'): reinforce it quietly, like a note scribbled in the margin of a printed page, without a big title. A small printed claim card with a handwritten echo of the closing words writing on beneath its corner.
handwritten-margin-noteUse it when you say… Lines claiming an exact replica, approval, 'perfectly matched every time', or any before/after where proving sameness (or a verified result) is the point: 'it rebuilt it pixel for pixel', 'raw vs final', 'the copy matches the original'. Two image cards stacked (original on top, copy below), a dashed MATCH rail between them with check nodes popping on as paired highlight boxes land on both cards at once, then a tilted SIGNED OFF stamp slams onto the lower card. Takeover on a flat background, 3-5 s, captions stay visible.
original-vs-clone-match-checkUse it when you say… The speaker counts or lists several real things the creator supplied: 'six website builds for six businesses', 'my last 4 apps', 'clients 1 through 6', before/after sets. Each tile lands when it's mentioned (or staggered across the line).
media-gridUse it when you say… Right after a setting is chosen: 'set it to auto', 'to the max', 'turn it on', 'it all happens automatically'. A menu shows the choices, a cursor picks one, then the menu collapses into a single result pill plus a code tag, so the viewer is left with one thing to remember: the final state.
ui-menu-collapses-to-result-chipUse it when you say… Tone shifts mid-story: 'and then it got hard', 'editing was killing my consistency', 'here's the part nobody shows', 'that's when everything changed', a confession or serious moment, or a moody or cinematic style word.
shade-drop-regradeUse it when you say… Self-introductions ('my name's Sam', 'I'm the guy who...', 'I'm a software engineer and a dad') or introducing a person or product by name: a classic conference name-tag sticker pops in above the speaker's head with the name written in marker.
name-tag-stickerUse it when you say… Something finishes by itself after one instruction: 'I typed one note and walked away', 'one sentence and it's done', 'it just handles it', 'and the whole video is edited'. The prompt is the instruction, the result word is what came back.
prompt-bar-doneUse it when you say… A single word the line leans on that should feel too big for the screen: 'crazy', 'massive', 'giant', 'everywhere'; usually near a sentence end. The big word lands on the frame it's spoken, and an optional small italic tag finishes the thought ('right now.', 'overnight.').
giant-captionUse it when you say… Lines about how big, long or complete something is: 'it gives me a full storyboard', 'the whole plan', 'every single step', 'three minutes of raw footage', 'here's everything it wrote'. A dense document of rows (timecodes, thumbnails of the video itself, notes) scrolls fast, then pulls back until the entire page is one small tall column in a dark frame, with two big stat numbers beside it.
document-pullback-overviewUse it when you say… Lines about visuals, aesthetic, look and feel, vibe, style or color ('what the visuals should look like', 'the whole look', 'those trending videos'). The creator's own brand palette slides in as stacked color strips beside the speaker, each with a name + hex swatch tab above the head, while the footage itself regrades (bw, warm, punch, film) as each strip lands.
palette-strip-wipeUse it when you say… The speaker mentions filming on a phone: 'shot on my iPhone', 'I just hit record', 'I filmed this in one take', casual or low-budget filming, 'no crew, just my phone'. A native camera UI draws over the footage and the record button is pressed on the line, so the viewer feels like they are watching the phone record.
camera-app-ui-overlayUse it when you say… 'A piece of the pie', 'your share', 'a cut of', market share, splitting money/time, 'X% of people'. Optional chip before it names the tool or topic.
pie-sliceUse it when you say… Fits a shift to a personal or direct-address line: 'And if you're new here…', 'here's the thing', 'I don't have all day…', or zooming in on the speaker as a person. While the wide shot plays, a thin-ringed circle opens over the face showing a tighter close-up. It then grows until the close-up fills the frame, and shrinks back onto the face at the end.
circle-iris-close-upUse it when you say… Closing CTA where the speaker asks for a comment keyword instead of a follow: 'comment EDIT and I'll send it', 'drop GUIDE below and I'll DM you the link'. The keyword types into a comment box as it's said, gets posted and hearted, and the creator's reply ('sending you the link') appears under it.
comment-keyword-ctaUse it when you say… Lines that list the tools or subscriptions a 'typical' setup needs, to make it look complex and expensive: 'you need X and then you need Y', 'eight or nine subscriptions', 'a whole stack of AI tools'. Each tool pops in as it's named with its price, and the monthly total climbs.
tool-price-pileUse it when you say… A cost the speaker says you DON'T have to pay: 'pay somebody 200 bucks for a course', 'no $50 monthly subscription', 'you don't need a $3,000 camera'. The price becomes a physical tag that gets crossed out.
price-tag-strikeUse it when you say… Ranking, visibility or being found: 'shows up on Google', 'first page of search', 'people can actually find you', 'top of the results', 'beat the competition in search'. The spoken thing appears as one search result and climbs past gray placeholder results to the top spot.
search-result-riseUse it when you say… Lines that point at the raw footage next to the finished edit, or list what the edit added: 'the raw on the right', 'here's the raw next to it', 'cuts, captions, graphics, music', 'look what it added'. The video proves itself by playing both versions of the same moment side by side.
raw-split-compareUse it when you say… Comparing raw vs finished, before vs after, unedited vs edited: 'this is the raw footage', 'compare that to', 'look at the difference', 'the whole thing changes'. The footage itself is the evidence. Left of the slider is the untouched camera image, right of it is the graded edit.
grade-sliderUse it when you say… Pointing at yourself or at one detail in the frame: 'this is me', 'the problem was me', 'my way is different', 'look at this part'. The footage drains to black and white and a hand-drawn red pen circle plus an arrow and a handwritten label mark the speaker, like a teacher marking up a photo.
red-pen-annotationUse it when you say… Lines about volume, consistency or showing up: 'every single one of my videos', 'all my content', 'every post this month', 'I post daily', 'editing was killing my consistency'. A small portrait reel card above the speaker flips through a deck of the creator's own reels with a page counter ticking up in the corner, so output looks like sheer volume.
reel-deck-with-counterUse it when you say… Something being built, processed, rendered or exported, or a finished result arriving: 'it made my final cut', 'while it's generating', 'it renders the video'. The stamp makes the payoff land, e.g. 'and that's the video you're watching'.
render-progress-cardUse it when you say… Mistakes, retakes or dead air getting removed: 'the cuts made automatically', 'the retakes are gone', 'it took out all my mistakes'. Comedic speed: lots of fails, gone in a blink.
outtake-cut-montageUse it when you say… Reassurance or a done-for-you promise: 'I've taken care of that for you', 'handled', 'done', 'sorted', 'the retakes are gone'. A short phrase in heavy condensed caps inside an outlined box slams in above the speaker's head like a rubber stamp and holds while they finish the line.
boxed-stamp-labelUse it when you say… Adjusting a value or scale: 'wider', 'a bit more', 'down to 60 seconds', zoom level, length, price going down. Any line where a number turns from one value to another, especially a dramatic drop or climb (3 min → under 60 s, 85mm → 50mm, $49 → $9).
ruler-dialUse it when you say… Lines comparing a raw length to the finished cut, or pointing at the video itself: 'my raw take was three minutes, this one's under a minute', 'this exact video', 'you're watching it right now'.
runtime-roll-self-nestUse it when you say… Rapid lines where the speaker names several effects, commands or features in a row and each one should visibly happen to the shot as it is named: 'make it look like film, push in closer, big words behind my head', 'zoom, grade, captions'. Proves range fast without cutting.
spoken-effect-montageUse it when you say… Lines that point to something on a device: 'see it live in action', 'here's what it looks like on my screen', 'I recorded a video walking you through…', 'watch it work'. A laptop appears beside the speaker; on the key word its screen floats up into a big card above the head, with a title line underneath.
screen-lifts-out-of-deviceUse it when you say… The speaker points at other people's content: 'you've probably seen those videos', 'they're going around', 'everyone's posting this', 'I saw a reel where…'. A full-screen Reels mockup swipes in for the length of the line, so the viewer feels like they're scrolling past the trend themselves.
reel-feedUse it when you say… Keyword CTAs that promise to send something privately: 'comment EDIT and I'll send you the link', 'I'll DM you the guide', 'drop BUILD and I'll send it over'. The bonus is shown as a document that gets sealed into an envelope above the speaker's head, and the wax seal carries the keyword.
envelope-bonusUse it when you say… A one- or two-word thesis said in the first seconds or at a payoff: 'zero edits', 'one take', 'no script', 'day one'. A cream title band opens in the space ABOVE THE HEAD, and the live footage shows through giant cut-out letters. If the room above the head is short, the two words join into one line.
type-takeover-windowUse it when you say… Two options, paths, tools or products named in one breath: 'mobile apps or an AI agency', 'Claude vs ChatGPT', 'iOS and Android'. Icons should be real logos from the shared assets when a brand is named.
shoulder-tilesUse it when you say… The speaker describes fixing, redesigning or 'sprucing up' a website, page or screen for someone — any claim that something looked bad and now looks good. The wipe lands on the word that names the change.
site-before-afterUse it when you say… A cold-open thesis line or a chapter start ('I didn't edit this', 'here's how it works', 'one take, zero edits'): a cinematic slate-style title card that opens into a phone playing the video itself, then zooms into the real footage.
title-card-timecodeUse it when you say… A short urgent phrase or a destination/time: 'right now', 'today', 'day one', 'next stop', a date, a short number. Lands exactly on the spoken word.
split-flapUse it when you say… Cinematic or storytelling moments about shooting, filming, takes, footage, 'one take', 'raw footage', a memory, or a scene being set. The footage gets a film-stock frame: sprocket-hole strips down both sides plus letterbox bars, and the film keeps rolling. Pure decoration, so the face and chest stay free.
film-strip-borderUse it when you say… Lines about a plan, a storyboard, frames, shots or 'what came back': 'it gives me a storyboard', 'here's the plan', 'this is what came back', 'it broke it into scenes'. A row of frame cards is dealt out like a deck, which reads as a finished plan arriving.
storyboard-deckUse it when you say… Directness or efficiency: 'the straightest line to it', 'the shortest path', 'no detours', 'get you there faster', 'cut out the middle'. A wandering grey scribble (the usual way) gets cut through by one clean clay line from YOU to the outcome.
straight-line-pathUse it when you say… Lines that swap many tools or subscriptions for one: 'no need for a half dozen subscriptions', 'ditch 5 apps for one', 'one tool instead of ten'. Several cards pop in and get struck through, then collapse into a single card while 1–3 short 'one ___' phrases land under it on their cues.
subscription-stack-strikeUse it when you say… Lines about brand identity, a style guide, fonts and colors, 'the look', 'your brand', 'every graphic matches your style', 'captions and graphics in your colors'. A tall type-specimen card pops up beside the speaker, then paint-chip color cards fan out from behind it, each labeled with a color name and hex READ FROM THE CREATOR'S OWN BRAND TOKENS. 2.2–4 s, beside the face (or above the head when the side column is too narrow), nothing over it.
brand-guide-fan-deckUse it when you say… Color, look or style matching: 'match my brand colors', 'it picks the look', 'same aesthetic', 'grade it like a film', 'make it moody'. Five swatches are sampled from the speaker's own frame, then the footage itself regrades.
eyedropper-gradeUse it when you say… A quantity claim that should feel big: 'over 40 effects', 'hundreds of templates', '85 retakes gone', 'thousands of users'. The number counts up on a card above the head while a wall of thumbnails fills in behind the speaker, so the amount reads as volume.
count-up-wallUse it when you say… Describing a two-part workflow, a maker/reviewer pair, a sign-off or an approval gate: 'a designer and a builder', 'X can't ship until Y signs off', 'the first 20 people before it goes public', 'one checks the other'. Two empty outlined role slots appear under a small blueprint, each role name writes into its slot in script as it is spoken with a subtitle and a connector line up to the blueprint, and a padlock marked with a gate label (e.g. SHIP) sits beneath, optionally unlocking on the approval line. Takeover on a flat dark background, 2.5-5 s, captions stay visible.
agent-role-slots-with-locked-gateUse it when you say… Short time horizons and launch timing: 'in just a couple of days', 'next week', 'it drops Friday', 'I don't have all day', 'three days from now', 'doors open soon', 'days until launch'. A desk tear-off calendar page drops in, then pages rip off and fly away one after another, so days visibly pass on the line.
tear-off-calendarUse it when you say… Someone asked / said / told the speaker something and they answered. Dramatize reported speech as a DM or iMessage: 'my kids asked if we could stay longer, I said yes', 'a client messaged me…', 'my boss asked…'.
chat-bubblesUse it when you say… The speaker lists 3–5 items (things they didn't have to do, costs, steps, requirements, an instruction). Each item prints as it's said. Strikes turn it into 'none of these' / 'I didn't have to'. Also good for an instruction ticket ('INSTRUCTION 01 · MAKE IT MOODY').
receipt-printerUse it when you say… Listicles and speed-runs that cover several items in a row ('here are 5 things', 'step one… step two…', 'it cut, captioned, built the graphics…'), so viewers see where they are and how much is left.
running-checklistUse it when you say… Escaping, quitting or replacing a job or routine: 'replace that 9 to 5', 'quit my job', 'no more clocking in', 'fire your boss'. The job shows up as a physical time card, and a stamp gives the verdict.
timecard-stampUse it when you say… Lines about editing work, cutting, timelines or how long editing takes: 'builds a whole workflow just to edit', 'hours in Premiere', 'cutting it together', 'I know nothing about video editing'. Reads as 'the editing grind' without needing specific words.
nle-timelineUse it when you say… The opening hook, when the reel's written promise or title should stay on screen for the first few seconds while the speaker says it in their own words. The written headline doesn't have to match the speech. It reads like a creator's own text sticker, not a motion graphic.
hook-stickerUse it when you say… A setup line said as a punchy phrase of 2–4 words ('three different editing styles', 'those videos everywhere', 'nobody talks about this'): the words build up behind the head one by one, each landing as it's said, the newest always biggest.
duo-type-stackUse it when you say… A 2-word punchline or command that should land like a poster: 'lock in', 'go all in', 'just ship', 'day one', 'never again', 'bigger captions'. First word huge behind the head, second word small italic in front.
type-pair-behindUse it when you say… Two numbers set against each other in one breath — a lot of money against few views, hours saved against hours spent, price against value. One climbs, one drops.
number-flip-pairUse it when you say… Lines about filming, framing or stepping back: 'I filmed this…', 'wider shot', 'zoom out', 'pull back', 'here's the bigger picture'. The camera starts tight and pulls back to the normal frame while a viewfinder UI opens with it.
viewfinder-wideUse it when you say… 'Just talk and it writes it for you', 'voice dictate it', 'everything came from something I said': any line where speech or input turns into finished output. Three files fill themselves in while the waveform listens, then each one gets a check.
waveform-writes-documentsUse it when you say… CTAs and offers about being first or reserving a spot: 'be first in line', 'join the waitlist', 'I'm letting 20 people in', 'grab one of the founding spots', 'get early access'. A WAITLIST sheet with numbered rows drops in, row No. 1 lights up, 'you' is handwritten into it and a check mark draws on, so the viewer sees their own name in the first slot.
waitlist-name-written-inUse it when you say… The closing call to action or a direct personal ask ('comment EDIT and I'll send you the link', 'DM me', 'follow for part two'). The frame pushes in slowly to a close-up that lands on the ask, so it feels one-to-one. Add a keyword when viewers should type a specific word.
walk-in-closeUse it when you say… The opening hook or a punchline said as 1–2 short, loud words ('not one second', 'zero edits', 'stop scrolling', 'day one'): heavy, poster-like caps that slam in behind the head, letter by letter. The first line hits immediately right away; the second lands on the word as it's spoken.
kinetic-hookUse it when you say… Lack of time or getting time back: 'a dad with a job who doesn't have time', 'free up your evenings', 'no time to sit down and do X'. The schedule packing solid is the problem, and clearing it is the relief.
busy-week-clears-to-freeUse it when you say… An emphatic tag at the end of a hook ('so damn good', 'actually works', 'before it goes public', 'no joke'): a big hero number or word sits behind the head, while small tracked-out caps words land one at a time at uneven heights above it, then on the last word slide into one clean centered line.
scattered-kicker-alignsUse it when you say… Calling out overcomplication: 'someone builds a whole workflow just to…', 'a 12-step system for one task', 'way too complicated'. A sprawling machine produces one tiny output, then gets rejected.
workflow-sprawlUpload one raw take and Take One picks from this library for you. On Pro and Studio, when nothing in the library fits what you said, Take One designs a new animation just for that line of your video.